Sharon Begley
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Their Own Worst Enemies - Why scientists are losing the PR wars.
Published Mar 18, 2010
From the magazine issue dated Mar 29, 2010
It's a safe bet that the millions of Americans who have recently changed their minds about global warming—deciding it isn't happening, or isn't due to human activities such as burning coal and oil, or isn't a serious threat—didn't just spend an intense few days poring over climate-change studies and decide, holy cow, the discretization of continuous equations in general circulation models is completely wrong! Instead, the backlash (an 18-point rise since 2006 in the percentage who say the risk of climate change is exaggerated, Gallup found this month) has been stoked by scientists' abysmal communication skills, plus some peculiarly American attitudes, both brought into play now by how critics have spun the "Climategate" e-mails to make it seem as if scientists have pulled a fast one.Published Mar 18, 2010
From the magazine issue dated Mar 29, 2010
Like evolutionary biologists before them, climate scientists also have failed to master "truthiness" (thank you, Stephen Colbert), which their opponents—climate deniers and creationists—wield like a shiv. They say the Intergovernmental Panel on Climate Change is a political, not a scientific, organization; a climate mafia (like evolutionary biologists) keeps contrarian papers out of the top journals; Washington got two feet of snow, and you say the world is warming?
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Read more here/Leia mais aqui: Newsweek