Darwin: servindo de 'isca' para a conquista de novos assinantes

quinta-feira, julho 23, 2009

The Essential Darwin Series
Charles Darwin

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About this book

Three great works that revolutionised scientific thought.
Charles Darwin is one of the most important thinkers and scientists of all time. Any one of his exceptional discoveries would have been sufficient to earn him a place in history, but he was responsible for a raft of brilliant scientific breakthroughs. His theory of evolution, and the identification of natural selection as the motor that powered it, remain the foundation of biology and provide one of the most elegantly simple solutions ever posited – a unifying, logical explanation for the diversity and complexity of life.

‘Along with Shakespeare and Newton, Darwin is our greatest gift to the world’

The Origin of the Species

When first published in 1859, On the Origin of Species met with fierce opposition. Darwin, himself a deeply religious man, had worried about the likely reaction to his daring theory of how life evolved, and with good cause. The first edition sold out within a day and its author was declared the most dangerous man in England. But a new era in human thought had begun. That almost 150 years later On the Origin of Species remains one of the most influential books ever written is a testament to the energetic and accessible way that Darwin makes his revelations.

The Descent of Man and Selection in Relation to Sex

After the publication of On the Origin of Species, Darwin devoted a further twelve years of painstaking research to an even more controversial theory, that humans are not superior to the rest of nature, but share a distant common ancestor with apes. In The Descent of Man, also hailed as one of the most important books ever written, he unveils the concept of sexual selection, drawing together his evidence to prove that many of the attributes widely regarded as specific to humans – language, reason, morality, memory and imagination – are shared with animals.

The Expression of the Emotions in Man and Animals

In The Expression of the Emotions in Man and Animals, Darwin set out ‘to show in considerable detail that all the chief expressions exhibited by man are the same throughout the world.’ And he did just that, compiling hundreds of detailed observations of men, women, children and animals.

The book was remarkable for it was the first to use photography to illustrate scientific arguments and the images included are extraordinary: babies crying, ladies grimacing, actors feigning emotions, and (most chillingly of all) an asylum patient ‘galvanized’ into an expression of horror – electrodes still hanging from his face.